About Company - Freshtrop Fruits Limited

About us

Puretrop Fruits Ltd. has been a leading and consistent supplier of grapes and pomegranates from India to supermarkets in Europe for more than a decade.

Steadfast focus on quality and a systematic and thorough approach to food safety and traceability have been the directing forces for Freshtrop’s operations. The Company’s continuous efforts towards building and expanding relationships with growers has enabled it to become a dependable supplier of fresh produce.

Seeking to harness the existing backward linkages and with a view to bring the same high standards of quality and food safety to the processed domain, Freshtrop established a state-of-the-art juice processing plant at Nasik, Maharashtra, about 180 km from Mumbai in 2009.

I hereby certify that the name of the company has been changed from “Freshtrop Fruits Limited” to “Puretrop Fruits Limited” with effect from the date of this certificate and that the company is Company limited by shares.

Mission & Vision

To offer our customers nutritious products which are also tasteful and safe.
To assist our growers with information and knowledge to increase their overall realization.
To be fair, ethical and respectful in our dealings with our growers, suppliers, customers and employees.
To provide a safe and happy environment for our employees and workers.
To identify and work towards adopting environmentally sustainable practices in every operation that we undertake.

History

The company was incorporated as a Private Limited company on 30th September, 1992, at Ahmedabad in the state of Gujarat. It was converted into a Public Limited company on 22nd September, 1994.

Freshtrop was one of the first companies in the corporate sector to enter into exporting fresh fruit to developed countries. The company has played a pioneering role in establishing exports of grapes and pomegranates from India to Europe.

The Company’s focus on building and maintaining networks of growers at several different locations has enabled it to become a consistent and dependable supplier for the past 15 years. Freshtrop has continuously and successfully supplied to demanding Supermarkets such as ASDA, Tesco, Marks & Spencer, Albert Hynes,DelHaize, Carrefour, Migros and several others.

Management Team

Puretrop is led by a team of experienced promoters with a diverse background and seasoned professionals - all dedicated to the same vision and sharing the passion and values that define what we do.

ASHOK MOTIANI

CHAIRMAN & MANAGING DIRECTOR

Mr. Ashok Motiani is the Founder & Managing Director of Freshtrop Fruits. Established in 1992, Freshtrop was one of the first private sector companies to foray into the business of exports of fresh produce. Today it is one of the largest Indian exporter of Table Grapes to the EU with Post-Harvest Management facilities in Nasik and Sangli. Under the leadership of Mr. Motiani, Freshtrop has established a well reputed client base spread across Europe. Mr. Motiani initiated a systematic implementation of Information Technology across the operations of the company, making Freshtrop one of the few in the world to have a highly evolved Internet enabled Supply Chain Management and ERP system.

NANITA MOTIANI

WHOLE TIME DIRECTOR

Ms. Nanita Motiani joined the Board of Directors in January 1997. After completing her Masters from Lady Irvin College, Delhi University, she worked with the Planning Commission on projects in rural areas in the state of Rajasthan. She manages the Packing Facilities of the Company in Sangli and looks after the CSR and HR activities of the Company.

DIPTI MOTIANI

CHIEF EXECUTIVE OFFICER

Dipti completed Masters in Computer Engineering from Carnegie Mellon University, USA in 2005. Subsequently she co-founded a startup in the Electronic Design Automation industry. The startup was acquired by PDF Solutions, Inc. in 2007. She returned to India in 2009 and joined Freshtrop, when the Company had diversified into the fruit processing segment. She has built this segment from the ground up to a profitable business and has established supplies to large corporates in India as well as abroad. In the Fresh segment, Dipti manages operations of Post-Harvest Management of grapes at the Company’s Sangli unit. She manages grower relations in that area and has contributed in building food safety and pesticide Residue Monitoring Systems to ensure compliance of the produce to EU norms.